Think Before you Post
In today’s hyper-connected world, your social media presence isn’t just personal—it’s professional. As a career coach, I’ve worked with countless job seekers who overlook this crucial aspect of their job search. But here’s the truth: employers are paying attention, and what they find online can heavily influence hiring decisions.
Your Online Footprint Matters
You’ve polished your resume, rehearsed your interview answers, and researched the company, great. But if your social media tells a different story, it could derail your chances. Employers and recruiters often check candidates’ online profiles to get a sense of who they really are. They’re not just looking for qualifications—they’re evaluating character, judgment, and whether you’re a fit for the company culture.
Common Mistakes That Can Cost You
Job seekers are often surprised to learn that posts from years ago can come back to haunt them. Here are some red flags I advise clients to avoid:
• Offensive or inappropriate content: Discriminatory language, crude humour, or polarising opinions may raise concerns about how you’d represent the company. Unprofessional behaviour: Images of wild partying, reckless conduct, or inflammatory comments don’t reflect the maturity employers are seeking.
• Bad-mouthing previous employers: Speaking negatively about past jobs can signal a lack of discretion and make future employers nervous.
• Frequent negativity: Constant rants or complaints can suggest poor emotional intelligence or difficulty working with others.
Yes – Employers Are Looking
I often remind clients: if it’s public, it’s fair game. A growing number of hiring managers routinely review candidates’ social media as part of the vetting process. They’re asking themselves:
• Does this person project professionalism and maturity?
• Will they be a positive cultural fit within the team?
• Are there any warning signs that could lead to challenges down the road?
How to Take Control of Your Online Presence
Before you hit “Apply,” take a step back and assess your digital footprint. Here’s how I coach job seekers to clean things up:
• Google yourself: See what shows up and ask yourself, “Would I hire this person?” Check your privacy settings: Make sure personal content is shared only with people you trust.
• Remove or hide questionable content: If it wouldn’t fly in a job interview, it shouldn’t be public.
• Think before you post: Always assume a hiring manager might see it.
• Build a professional presence: Keep LinkedIn up-to-date, share relevant insights, and engage with your industry online.
Leverage Social Media to Your Advantage
Done right, social media can actually help you land a job.
Here’s how:
• Showcase your expertise: Share industry news, write thoughtful posts, or comment on trends in your field.
• Network intentionally: Use LinkedIn to connect with recruiters, professionals, and companies you admire.
• Humanise your profile: Highlighting hobbies, community involvement, or passion projects adds depth to your professional story.
Final Thoughts
Your social media presence is an extension of your personal brand. Don’t let a careless post or outdated profile stand in the way of your next opportunity. With a little intention and strategy, your online footprint can become a powerful asset in your job search – and a reflection of the capable, thoughtful professional you are.
